Windex came to us looking to modernize their site in a way that improves usability with a modern and consistent design, creates a singular brand experience that is designed to be mobile first and educates their consumer to inspire use-up of Windex products. Visit Windex.com to view the entire site.

Moodboard

The moodboard creation began by creating 8 keywords that signified the brand voice. From there, we created 3 moodboards which pulled certain brand voice keywords to the forefront. The chosen moodboard was based on the words sparkling, inspirational and optimistic.

Desktop

Mobile

Credits

Client: Windex®
Agency: EnergyBBDO
Team: Crista Conaty (Digital Associate Creative Director), Cori Stankowski (UX), Lucy Butka (Copywriter)

All photography, copy, icons are property of Windex®