Tropicana knows that there may never be a one-size-fits all approach to the perfect mimosa. What they do know, is the secret behind the perfect mimosa is all in the O.J.

This is why Tropicana in partnership with Cramer-Krasselt created the Tropicana Mimosa Maker. A finely-tuned OJ spray that gives everyone's bubbly the perfect "touch of Trop". It is a limited-edition device works with any Tropicana Pure Premium single-serve and features 3 Spray Settings: Whisper, Spritz, Shower.

In order to create the perfect Mimosa Maker, we crafted a sweepstakes to get it into hands of all brunch lovers. This process included crafting a custom logo, creating packaging design that was eye-catching, yet sturdy enough to stand up to the refrigerator packaging required to ship orange juice, creating social posts in order to get people excited about the promotion and designing a website where people could apply.

Packaging Design

Social

Website Design

Credits

Client: Tropicana®
Agency: Cramer-Krasselt
Role: Senior Designer
Team: Amy Gozalka (Group Creative Director), Jeremy Adams (ACD/Copywriter), Sangbum Kim (Design Director)

All photography, copy, icons are property of Tropicana®